A Very Retro Olympics Opening Ceremony
Every Olympics opening ceremony is an advertisement—for the host country, for the Olympics themselves, for the notion of a free-trading global order competing through sport, in the same place and on even ground. This year, the ceremony for the Winter Olympics, held in the Italian cities Milan and Cortina d’Ampezzo, was also an advertisement for the past.
This focus on the old is, well, new.

























