Lil Nas X Isn’t a Fad. He’s the Future of Pop.
Charlotte Rutherford / Sony
One of the great mysteries of our lifetime is how the banjo loop and fake drawl of Lil Nas X’s “Old Town Road” blew up into one of the biggest hits ever. The common explanations for its popularity just don’t suffice. Yes, Montero Lamar Hill is a marketing genius and meme master, but jokes alone don’t get auditoriums of children to sing your song.





























