The Simplest Way to Sell More Electric Cars in America
Updated at 5:20 p.m. ET on January 21, 2022 The Rivian R1T, the $75,000 debut pickup from America’s new electric-truck maker, is unlike any vehicle I have ever driven.It is, first, really big: 18 feet long and six feet tall, it weighs three and a half tons, heavier than a white rhinoceros or a tricked-out Ford F-150. But this girth is belied by everything else about it. The R1T has an aesthetic unity missing from every mass-market automobile on the road, Teslas included.