The Ugly Honesty of Elon Musk’s Twitter Rebrand
I woke up Sunday to find I had begun using the social network formerly known as Twitter. The app had updated to show the new name chosen by its owner: X. Now, underneath the friendly and familiar blue icon with a white bird, that letter alone was displayed—X—as if my iPhone was affirming that Elon Musk’s Twitter had become an error. Soon after, the bird icon disappeared, too, in favor of a white-on-black 𝕏.The change has rolled out slowly.


























