Disney’s Black Widow Gamble Didn’t Pay Off
The release of Black Widow earlier this month was one of the biggest tests of a new Hollywood paradigm that emerged after the coronavirus pandemic began: the simultaneous rollout of a blockbuster in theaters and on streaming services. The latest Marvel movie opened in thousands of cinemas in the U.S. and Canada on the same day it was made available to Disney+ subscribers for a $30 surcharge. At first, the gambit seemed to work.