Meme Stock’s Big Bet on Bed Bath & Beyond
Bed Bath & Beyond is a struggling home-goods retailer whose underlying business is so bad that stories about the company carry headlines like “Bed Bath & Beyond’s Big Dilemma: Can It Survive?” But for most of August, Bed Bath & Beyond was also one of the hottest stocks on Wall Street, rising almost 500 percent in a matter of weeks. And that strange divergence happened for just one reason: Meme-stock mania made a sudden and unexpected return.
























