How BTS Did It
In early May, rumors swirled on social media about a mysterious book. Its title wouldn’t be announced until June 13, but it was slated for worldwide publication on July 9, with an initial print run of 1 million copies. Media coverage focused on fan speculation that the author was Taylor Swift, a theory that drove a wave of preorders of the still-unnamed project. However, some of us immediately deduced that the book was actually about the South Korean pop group BTS.



























