You’re Looking at TikTok All Wrong
When the Universal Music Group decided to pull its songs from TikTok last month in the midst of a protracted rights dispute, some called the move the “nuclear option.” UMG handles major artists including Taylor Swift and Bad Bunny, and isn’t music the lifeblood of the social app? Billboard has a separate chart for the most popular songs on TikTok; artists such as Lil Nas X effectively owe their career to the platform.

























