SNL Really Wants to Say Something About TikTok
Each month, the average TikTok user watches about 24 hours of video. Considering that videos now top out at 10 minutes, that’s a bewildering amount of content and reach. TikTok hit 3 billion downloads in July 2021, becoming the first non-Facebook app to do so. As a global vehicle for a wellspring of DIY creators, it has saturated the cultural moment. Saturday Night Live knows this, and it keeps wanting to say something about the platform. But it doesn’t quite know what.