America’s Biggest Dating Company Is Betting on Trad Values
If a dating app existed in the 1950s, you might expect it to look like Upward. On “chivalry mode,” users can establish that the man in a straight pairing will message the woman first. With “marriage timeline,” they can specify how soon they’d like to marry. In one promotional image, a man leans against a car; below him is the caption “Known to change a tire, not his feelings for you.” In another, a man smiles, coffee cup in hand: “Known to cover the reservation and the check.



























