The AI Search War Has Begun
Every second of every day, people across the world type tens of thousands of queries into Google, adding up to trillions of searches a year. Google and a few other search engines are the portal through which several billion people navigate the internet. Many of the world’s most powerful tech companies, including Google, Microsoft, and OpenAI, have recently spotted an opportunity to remake that gateway with generative AI, and they are racing to seize it.

























