What’s Really Behind the Cult of Labubu
A furry fiend with rabbit ears and a maniacal grin has recently been spotted twerking next to the singer Lizzo, baring its teeth on the former soccer star David Beckham’s Instagram, and flopping against a woman’s Chanel bag while wearing its own Tic Tac–size Chanel bag. The creature in question is Labubu—a soft-bellied plushie that the Chinese company Pop Mart began distributing in 2019, and that has, in the past year, gained hordes of admirers.