The Most Reviled Tech CEO in New York Confronts His Haters
If you haven’t already heard of Friend, the company that makes a $129 wearable AI companion—a plastic disk, containing a microphone, on a necklace—you probably also have not seen Friend’s recent ad campaign. Late this past summer, Friend paid $1 million to plaster more than 10,000 white posters throughout the New York City subway system with messages such as I’ll binge the entire series with you.
People hate these billboards. Revile them, even.