The Protein Madness Is Just Getting Started
In the early 1950s, “Hi-Proteen” powder, one of the first modern protein supplements, hit the market. Initially, it tasted awful. But after its creator, Bob Hoffman, added in Hershey’s chocolate, the flavor improved. (He used a canoe paddle to stir his mixture in a giant vat.) Protein products have come a long way since then. Perhaps, they have come too far: Last weekend, at the gym, I was offered a can of lemon-flavored “protein ice tea.