The NBA’s Parity Paradox
If there were any truth to the running joke—or conspiracy theory—that the NBA rigs games so that big-market teams like the Los Angeles Lakers end up in the NBA Finals, then this year’s matchup between the Oklahoma City Thunder and the Indiana Pacers would be disastrous for the league. In reality, NBA owners have gotten exactly what they wanted.
Although television ratings are down, the NBA’s plan to bring more parity to the league is working.