Watch Apple Trash-Compact Human Culture
Here is a nonexhaustive list of objects Apple recently pulverized with a menacing hydraulic crusher: a trumpet, a piano, a turntable, a sculpted bust, lots and lots of paint, video-game controllers.
These are all shown being demolished in the company’s new iPad commercial, a minute-long spot titled “Crush!” The items are arranged on a platform beneath a slowly descending enormous metal block, then trash-compactored out of existence in a violent symphony of crunching.