The Moneyball Theory of Presidential Social Media
On Monday evening, Jon Stewart returned to the hosting chair of The Daily Show after nearly a decade away—and he spent a nontrivial portion of his opening segment roasting Joe Biden’s first TikTok video. That post, which the Biden-Harris campaign uploaded during the Super Bowl on Sunday, featured the president answering silly, rapid-fire questions about the big game: Jason Kelce or Travis Kelce? The performance was cheeky but decidedly low energy.