As soon as Apple announced its plans to inject generative AI into the iPhone, it was as good as official: The technology is now all but unavoidable. Large language models will soon lurk on most of the world’s smartphones, generating images and text in messaging and email apps. AI has already colonized web search, appearing in Google and Bing.
Meta—the company formerly known as Facebook—desperately wants you to believe that it is going to put the future on your face. That was the gist of Mark Zuckerberg’s hour-and-a-half announcement today that the largest social-media company in history was officially rebranding, and reorienting itself to focus on “the metaverse.”The news was jarring, but hardly surprising. For Facebook, 2021 has been the Year of Trying to Make the Metaverse Happen.