I Tried to Keep My Pregnancy Secret
When I became pregnant, my partner and I, like many expectant individuals, opted not to tell our friends until after the first trimester. But I had an additional goal: for my friends to learn of my pregnancy before advertisers did. I’m a health-privacy scholar, so I know that pregnant individuals are of particular interest to retailers because their purchasing habits change during pregnancy and after birth. Companies are eager to send targeted ads and capture a new customer base.